Gangnam, Seoul’s trendiest district, is often associated with K-pop, high-end shopping, and buzzing nightlife. Yet, beneath its glamorous exterior lies a cultural wellness tradition that both locals and travelers cherish: the 강남쩜오 jjim-o, short for jjimjilbang. For beginners, the jjim-o may feel a little intimidating, but with the right guidance, it can become one of the most memorable parts of your Korean adventure. This guide will explain what a jjim-o is and how to enjoy it to the fullest.



What Exactly Is a Jjim-o?



A jjim-o is a Korean-style spa and sauna that blends relaxation, socialization, and wellness. Unlike Western spas, jjim-os are multi-functional, offering hot and cold pools, themed sauna rooms, communal lounges, and even food courts. They are open 24/7, making them a convenient retreat at any hour of the day or night.



In Gangnam, jjim-os are known for being modern, spacious, and stylish. They preserve Korean traditions while adding upscale touches such as luxury spa services, nap pods, and entertainment areas.



The Jjim-o Experience Step by Step

1. Arrival and Check-In



When you arrive, head to the reception desk, pay the entrance fee, and receive a locker key, a towel, and a sauna outfit (a simple T-shirt and shorts). Men and women then go to separate locker rooms to change.



2. Bathing and Cleansing



The bathing ritual is the foundation of the jjim-o experience. Guests are expected to shower thoroughly before entering the pools. Nudity is required in the bathing area, but it is a completely normal and accepted part of Korean culture. Once you’re clean, you can soak in hot, warm, or cold pools, sometimes infused with herbs or minerals that help circulation and relaxation.



3. Sauna Exploration



After bathing, put on your jjim-o clothes and explore the sauna rooms. Each room has unique materials and temperatures, such as:



Charcoal Rooms for detoxification.



Salt Rooms for skin and respiratory health.



Jade or Clay Rooms for energy balance and relaxation.



Ice Rooms to cool down after intense heat.



Alternating between hot and cold rooms is one of the best ways to maximize health benefits.



4. Relaxation and Snacks



Between sauna sessions, head to the communal lounge. Many people nap on heated floors, watch TV, or chat with friends and family. Don’t miss the food court, where you can try sikhye (a sweet rice drink) and baked eggs—two traditional jjim-o treats.



Gangnam jjim-os often include modern amenities such as Wi-Fi areas, libraries, and entertainment rooms, offering plenty of options for relaxation.



5. Optional Spa Treatments



For a deeper experience, try additional treatments. Body scrubs, aromatherapy massages, and facials are popular choices. The Korean body scrub, in particular, is famous for leaving the skin exceptionally smooth. These services cost extra but are worth it if you want to fully indulge.



6. Overnight Stays



If you’re traveling on a budget, jjim-os are also a practical alternative to hotels. Many allow overnight stays, offering sleeping mats or heated floors where you can rest comfortably. In busy districts like Gangnam, this makes jjim-os a popular choice for late-night relaxation or affordable accommodation.



Tips for Beginners



Shower First: Always wash thoroughly before entering pools.



Stay Hydrated: Drink plenty of water during sauna sessions.



Pack Light: Essentials are provided, but bring personal skincare products if you like.



Respect Quiet Zones: Many people nap, so keep your voice down in resting areas.



Be Open-Minded: The nudity and communal culture may be new, but embracing it is part of the authentic experience.



Final Thoughts



For beginners, a jjim-o in Gangnam may seem unfamiliar at first, but it’s one of the most rewarding ways to experience Korean culture. From soaking in mineral baths to sweating in jade rooms and enjoying traditional snacks, jjim-os offer a unique blend of relaxation and community. Once you try it, you’ll understand why jjim-os remain a beloved tradition for Koreans and a must-try experience for visitors.